Privacy policy

This Privacy Policy ("Policy") (hereinafter referred to as "Bold Blues outlines the types of personal information Bold Blues (the "Site", "we", "us", or "our") collects, how it is used, and the circumstances under which it may be disclosed when you visit, use, or make a purchase from boldblues.in (the "Site"), or interact with us in other ways (collectively referred to as the "Services").

By using or accessing any of our Services, you agree to the collection, use, and disclosure of your information as set forth in this Privacy Policy. If you do not agree with this Policy, please do not access or use any of the Services. If you have any questions regarding this Policy, please contact us at the details provided below.

Last Updated :- 18-09-2025

Changes to This Privacy Policy : - 

We may update this Policy periodically to reflect operational, legal, or regulatory changes. We will post the updated version on the Site, and the "Last Updated" date will be revised accordingly. It is your responsibility to review this Policy regularly. Continued use of our Services after any changes constitutes your acceptance of the updated Policy.

How We Collect and Use Your Personal Information :- 

We collect personal information from various sources, including information you provide directly, data gathered through your interactions with our Services, and third-party service providers. This information is used to provide, improve, and personalize your experience with our Services.

Categories of Information We Collect :- 

1. Information You Provide Directly:

  • Basic Contact Information: Name, address, phone number, email.

  • Order Information: Billing and shipping addresses, payment confirmation, order details.

  • Account Information: Username, password, security questions.

  • Shopping Information: Items you view, add to cart, or Wishlist.

  • Customer Support Information: Information provided in correspondence, including service requests and feedback.

2. Information We Collect Automatically:

  • Usage Data: Device information, browser details, IP address, network information, and your interactions with the Services.

  • Cookies and Tracking Technologies: We use cookies, pixels, and similar technologies to collect information regarding your usage and preferences to improve your experience.

3. Information from Third Parties:

  • Vendors and Service Providers: Information shared by third-party companies, including payment processors and cloud services, to support our operations and Services.

  • Marketing and Advertising Partners: Data collected from advertising networks or analytics providers to better tailor advertisements and marketing communications.

How We Use Your Personal Information :- 

We use your personal information for the following purposes:

  • To Provide Products and Services: To process orders, payments, provide customer support, and deliver services as per your requests.

  • Marketing and Advertising: To send you promotional communications via email, text, and mail, and to tailor ads based on your interests and activities.

  • Fraud Prevention and Security: To detect and prevent fraud and protect the integrity of the Services.

  • Legal Compliance and Business Operations: To comply with legal obligations, resolve disputes, enforce terms of service, and protect our legal rights.

Cookies and Tracking Technologies :-

We use cookies to improve our Site and Services by remembering your preferences, analyzing usage, and running analytics. You can manage your cookie preferences by adjusting your browser settings. However, disabling cookies may impact your user experience and certain functionalities.

How We Disclose Your Personal Information :- 

We may share your personal information with third parties under certain circumstances, including:

  • Service Providers and Partners: Companies that assist in processing orders, payments, providing customer support, and running analytics (e.g., Shopify, payment processors, IT service providers).

  • Legal Obligations and Enforcement: To comply with laws or respond to legal requests (e.g., subpoenas, search warrants), and to enforce our rights, terms of service, or protect the interests of users and others.

  • Business Transactions: In the event of a merger, acquisition, or sale, personal data may be transferred as part of the transaction.

Third-Party Websites and Links :- 

Our Site may contain links to third-party websites or services. We are not responsible for the privacy practices of those sites. You should review their privacy policies before interacting with them. This Policy applies solely to information collected through the boldblues.in website.

User-Generated Content :- 

If you submit product reviews or other user-generated content, it will be made publicly available. Please be aware that information you choose to share in public forums is accessible to other users and third parties, and we are not responsible for any privacy risks related to such information.

Children’s Data :- 

Our Services are not intended for individuals under the age of 16, and we do not knowingly collect personal information from children. If you believe that we have inadvertently collected personal information from a child, please contact us immediately to request the deletion of such data.

Data Security and Retention :- 

While we employ reasonable security measures to protect your personal information, no data transmission or storage system is entirely secure. We cannot guarantee complete security, and you use the Services at your own risk.

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Policy or as required by law.

Your Rights and Choices :- 

Depending on your jurisdiction, you may have the following rights concerning your personal information:

  • Right to Access: Request details about the personal information we hold about you.

  • Right to Deletion: Request deletion of your personal information, subject to legal and contractual requirements.

  • Right to Correction: Request correction of any inaccurate or incomplete information.

  • Right to Restrict Processing: Request restrictions on how we process your information.

  • Right to Data Portability: Request a copy of your personal data in a structured, commonly used format.

  • Right to Withdraw Consent: Where consent is the basis for processing, you may withdraw consent at any time.

To exercise any of these rights, please contact us using the contact details provided below.

International Data Transfers :- 

If you are accessing the Site from outside India, please be aware that your personal data may be transferred to, stored, and processed in India or other countries where our service providers are located. We will comply with all applicable laws governing such transfers, including utilizing Standard Contractual Clauses when required under GDPR or similar regulations.

Complaints :-

If you believe that we have violated your privacy rights or if you are unsatisfied with how we handle your personal information, please contact us. Depending on your jurisdiction, you may have the right to file a complaint with a data protection authority.

Contact Information :- 

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us at:

  • Email: care@boldblues.com

  • Phone: +91 9150129329

  • Address: No.177, 1st Main Rd, Nehru Nagar, Kottivakkam, Chennai, TN-600041, India